Revitalising brand equity.

Business Drivers

Apps Transport Group is an asset based Transportation Company providing Truckload, Less than Truckload, Warehousing, Distribution, and specialized Logistics solutions within Ontario and throughout Canada. Apps Transport operates terminals in Toronto, Calgary, Kelowna, and Vancouver. Upon research and analysis, it was recognised that the corporate website did not accurately reflect the approach and goals of Apps Transport Group. Furthermore the website was malware-infected and copy-heavy, thus burying pertinent information behind numerous clicks and PDF documents. Thus Apps Transport Group digital platform was not acting as an asset to the brand.

Objectives

• Improve brand equity and online reach through branded storytelling
• Improve overall site architecture and navigation to enable easier browsing and a stronger experience
• Increase overall trust and credibility through an improved content experience
• Drive business opportunities to fuel business growth through improved company storytelling
• Implement a fully responsive solution backed by customized CMS

Our Solution

Apps Transport Group came to us with an established logo and brand guidelines. We took their energetic colours and built out a palette that included soft earthy tones for balance. Part of the new website design was a complete update to their photography, to better reflect their company culture and to create an approachable, personable experience. Fresh, modern typography rounded out the new look. The new Apps Transport Group website has now evolved to add value to its brand equity by being more focused, modern, responsive and secure. Additionally, this new website now reflects the high level of professional experience which the clients have always come to expect from Apps Transport Group. The new design evokes care for diversity within its business culture, while highlighting the depth of expertise, as supported by concise content and smooth navigation. The new projects area provides a more engaging testament to their credibility while driving SEO goals.