The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II

The Best Digital Marketing KPIs

You are now familiar with the basic terms associated with the digital marketing KPIs and what they mean to businesses from the first part of this blog. The important KPIs to concentrate on shall differ from business to business, based on your requirements. To decide on which business KPIs are the best, you need to have an in-depth look at your business goals.

Let’s now explore the most important digital marketing KPIs to track for your business. 

General Marketing KPIs

Customer Lifetime Value (CLV)

The lifetime value of a client indicates the amount of income a particular client earn over time. This may take days, weeks, months, or years, based on your standard retention rate and back-end product or service assistance.

Customer Acquisition Cost

The acquisition cost means how much expense you must take to fetch a novel client. This involves advertising, sales calls or visits, and other ways that can be counted for the conversion process.

Return on Investment (ROI)

The ROI is a function of the former two KPIs. It denotes the profit you make while comparing your customer acquisition cost to income produced.

Conversion Rate

The percentage of online audience that comes out to be leads and leads into clients is known as the conversion rate. This general marketing KPI can be also applied to any other group whether you need to monitor each network independently. Besides, you can also track the total figure of leads or conversions.


Search Traffic

Search traffic metrics comprise overall visits, distinctive audience, website visitors, organic traffic, traffic sources, top pages, page views, and numerous other KPIs interrelated to the visitors accessing your website via search engines.

Keyword Rankings

Keyword ranking KPI shows the website ranks for your most valued keywords and phrases. You can monitor variations in ranking with time to realize what is effective and what isn’t with your SEO strategies.


As you know backlinks play a critical role in SEO to know which all websites are joining yours. You can understand how they impact your rankings when combined with the search traffic KPIs.

Domain and Page Authority

Domain authority accounts for the score accredited by the search engines to your website on a scale from one to a hundred. In simple words, how relevant they consider your content. Page authority is a similar measurement to DA, on a page basis.

Bounce Rate

When a visitor access a page of your website and instantly clicks away, it is titled a bounce. Following this KPI will benefit you boost landing pages to grab visitors and spend a decent time on your website.

Social Media KPIs

Likes, Comments, and Shares

They form the essence of social media platforms. If you want to focus on the social media channels, these marketing KPIs will tell you about the exposure you receive on those sites.

Follower Growth Rate

It is imperative to have a constant flow of novel followers to make fresh leads and clients. This KPI shall track the growth rate over a while.

Social Media Traffic

Social media traffic metrics include all those similar points we discussed earlier in SEO traffic, but from social media networks to be precise. You can also keep track of the overall KPIs for complete channels as well as explicit sums for each channel.

Social Media Conversions

Social media conversion rates are too accessible to evaluate your online business development just like the social media traffic.

Paid Search Marketing KPIs

These KPIs are generally used to track paid advertising and hence they are also known as Advertising KPIs. Following are the most popular paid marketing KPI examples.

Cost-per-Click (CPC)

Clicks are what drives your target audience stirring them to take action when your ads meet the user’s interests. In short, it is the total number that your ad got clicked.

If you are thinking to go for paid advertising, CPC is one of the necessary KPIs you shall be tracing. It is the average cost that you get charged per click on the ad. 

Click-Through Rate (CTR)

If you intend to pay for the traffic, CTR is another fundamental and informative KPI to conclude how relevant your ad is to your viewers. Clicks and impressions are used to calculate the CTR percentage. A better CTR not only fetches you more traffic but also benefits cut your CPC in ad channels.

Quality Score

One of the features the ad webs practice to find your CPC is checking the ad’s quality score. A more applicable ad that acquires a better CTR will usually have a greater quality score that brings lesser CPCs.

We have addressed most of the main points about the digital marketing KPIs to guide you to understand what are KPIs in business. All these categories of KPIs determine the status of your online presence through your website and thus all the above KPIs are also referred to as Website design KPIs.

Picking the true KPIs for digital marketing is not a “one-size-fits-all” judgement. The best KPIs to track for one enterprise are not necessarily alike for another. The KPIs you evaluate should be SMART enough to cultivate sales; Specific, Measurable, Achievable, Relevant, and Timely. Being reliable and diligent in watching KPIs bestow you the power and competence to make or change any decisions for a bright business future.

Struggling to improve your business KPIs? Contact us now to get customized solutions!

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