Augmented website for better engagement.

Business Drivers

Moneymailer Franchise in Maryland has several distinct audiences, each with their own goals and requirements. The website redesign needed to capture a new information architecture, a smooth user experience and a connectivity of relevant information and services to specific goals and requirements.

Objectives

• Enhance storytelling experience to convey values, culture,
• Improve lateral navigation, connecting solutions to relevant case studies to drive engagement in content, reinforce success stories and build towards conversions
• Implement a brand new blog to amplify their content and engage their audience
• Implement a fully responsive solution backed by customized CMS
• Restructure information architecture to better connect their distinct audiences relevant to their goals and requirements

Our Solution

We harnessed the power of targeted storytelling to drive conversions and engage audiences. This objective was realized by connecting solutions to relevant customer video testimonials, case studies, creating a blog platform on which to share expertise, news, and trends, and reinforcing success stories through case studies. From a design perspective, it was important to Moneymailer that we strike a balance between fun and dynamic and serious and professional. For this reason, we chose to apply a familiar, corporate-feeling blue and red palette, contrasted against white and black. Finally, we amplified the amount of content and imagery which highlights the benefits of direct marketing process in action via various devices.