{"id":5059,"date":"2022-07-11T12:52:01","date_gmt":"2022-07-11T12:52:01","guid":{"rendered":"https:\/\/blog.verbat.com\/?p=2878"},"modified":"2024-05-27T10:08:14","modified_gmt":"2024-05-27T10:08:14","slug":"the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/","title":{"rendered":"The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Best Digital Marketing KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You are now familiar with the basic terms associated with\nthe&nbsp;digital marketing KPIs&nbsp;and what they mean to businesses\nfrom the first part of this blog. The important KPIs to concentrate on shall\ndiffer from business to business, based on your requirements. To decide on\nwhich&nbsp;business KPIs&nbsp;are the best, you need to have an in-depth\nlook at your business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s now explore the most important digital marketing KPIs to track for your business.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>General&nbsp;Marketing KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer Lifetime Value (CLV)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lifetime value of a client indicates the amount of income a\nparticular client earn over time. This may take days, weeks, months, or years,\nbased on your standard retention rate and back-end product or service\nassistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer Acquisition Cost<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition cost means how much expense you must take to fetch\na novel client. This involves advertising, sales calls or visits, and other\nways that can be counted for the conversion process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Return on Investment (ROI)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ROI is a function of the former two KPIs. It denotes the\nprofit you make while comparing your customer acquisition cost to income\nproduced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion Rate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The percentage of&nbsp;online&nbsp;audience that comes out to be leads and leads into clients is known as the conversion rate. This general marketing KPI can be also applied to any other group whether you need to monitor each network independently. Besides, you can also track the total figure of leads or conversions.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search Traffic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search traffic metrics comprise overall visits, distinctive audience,\nwebsite visitors, organic traffic, traffic sources, top pages, page views, and\nnumerous other KPIs interrelated to the visitors accessing your website via\nsearch engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keyword Rankings<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword ranking KPI shows the website ranks for your most valued\nkeywords and phrases. You can monitor variations in ranking with time to\nrealize what is effective and what isn&#8217;t with your SEO strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Backlinks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you know backlinks play a critical role in&nbsp;SEO to\nknow which all websites are joining yours. You can understand how they impact\nyour rankings when combined with the search traffic KPIs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Domain and Page Authority<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Domain authority accounts for the score accredited by the search\nengines to your website on a scale from one to a hundred. In simple words, how\nrelevant they consider your content. Page authority is a similar measurement to\nDA, on a page basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bounce Rate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a visitor access a page of your website and instantly\nclicks away, it is titled a bounce. Following this KPI will benefit you boost\nlanding pages to grab visitors and spend a decent time on your website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Likes, Comments, and Shares<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They form the essence of social media platforms. If you want to focus on the social media channels, these&nbsp;marketing KPIs&nbsp;will tell you about the exposure you receive on those sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Follower Growth Rate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is imperative to have a constant flow of novel followers to\nmake fresh leads and clients. This KPI shall track the growth rate over a\nwhile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media Traffic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media traffic metrics include all those similar points we discussed earlier in <strong><a href=\"https:\/\/www.verbat.com\/search-engine-optimization\/search-engine-optimization-dubai\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a><\/strong> traffic, but from social media networks to be precise. You can also keep track of the overall KPIs for complete channels as well as explicit sums for each channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Media Conversions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media conversion rates are too accessible to evaluate\nyour online business development just like the social media traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paid Search&nbsp;Marketing KPIs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These KPIs are generally used to track paid advertising and\nhence they are also known as&nbsp;Advertising KPIs.&nbsp;Following are\nthe most popular paid&nbsp;marketing KPI examples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cost-per-Click (CPC)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clicks are what drives your target audience stirring them to\ntake action when your ads meet the user\u2019s interests. In short, it is the total\nnumber that your ad got clicked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are thinking to go for paid advertising, CPC is one of\nthe necessary KPIs you shall be tracing. It is the average cost that you get\ncharged per click on the ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Click-Through Rate (CTR)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you intend to pay for the traffic, CTR is another fundamental and informative KPI to conclude how relevant your ad is to your viewers. Clicks and impressions are used to calculate the CTR percentage. A better CTR not only fetches you more traffic but also benefits cut your CPC in ad channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quality Score<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the features the ad webs practice to find your CPC is checking\nthe ad\u2019s quality score. A more applicable ad that acquires a better CTR will\nusually have a greater quality score that brings lesser CPCs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have addressed most of the main points about the digital\nmarketing KPIs to guide you to understand&nbsp;what are KPIs in business.&nbsp;All\nthese categories of KPIs determine the status of your online presence through\nyour website and thus all the above KPIs are also referred to as&nbsp;Website\ndesign KPIs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picking the true KPIs for digital marketing is not a &#8220;one-size-fits-all&#8221; judgement. The best KPIs to track for one enterprise are not necessarily alike for another. The KPIs you evaluate should be SMART enough to cultivate sales; Specific, Measurable, Achievable, Relevant, and Timely. Being reliable and diligent in watching KPIs bestow you the power and competence to make or change any decisions for a bright business future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Struggling to improve your business KPIs? <a rel=\"noreferrer noopener\" aria-label=\"Contact us (opens in a new tab)\" href=\"https:\/\/www.verbat.com\/contact\/\" target=\"_blank\"><strong>Contact us<\/strong><\/a> now to get customized solutions!    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.verbat.com\/\">it companies in uae <\/a> | <a href=\"https:\/\/www.verbat.com\/web-hosting\">Web Hosting Dubai<\/a> | <a href=\"https:\/\/www.verbat.com\/software-development\">software companies in uae<\/a> | <a href=\"https:\/\/www.verbat.com\/technologies\/mobile-app-development\">mobile app development company uae<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Best Digital Marketing KPIs You are now familiar with the basic terms associated with the&nbsp;digital marketing KPIs&nbsp;and what they mean to businesses from the first part of this blog. The important KPIs to concentrate on shall differ from business to business, based on your requirements. To decide on which&nbsp;business KPIs&nbsp;are the best, you need [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5059","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Digital Marketing KPIs and Metrics for Business | Verbat<\/title>\n<meta name=\"description\" content=\"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Digital Marketing KPIs and Metrics for Business | Verbat\" \/>\n<meta property=\"og:description\" content=\"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"Software Development Company Dubai UAE - Verbat Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/verbatltd\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T12:52:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T10:08:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@verbatltd\" \/>\n<meta name=\"twitter:site\" content=\"@verbatltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II\",\"datePublished\":\"2022-07-11T12:52:01+00:00\",\"dateModified\":\"2024-05-27T10:08:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\"},\"wordCount\":955,\"publisher\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/#organization\"},\"articleSection\":[\"Others\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\",\"url\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\",\"name\":\"Best Digital Marketing KPIs and Metrics for Business | Verbat\",\"isPartOf\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/#website\"},\"datePublished\":\"2022-07-11T12:52:01+00:00\",\"dateModified\":\"2024-05-27T10:08:14+00:00\",\"description\":\"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.verbat.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.verbat.com\/blog\/#website\",\"url\":\"https:\/\/www.verbat.com\/blog\/\",\"name\":\"Verbat Technologies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.verbat.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.verbat.com\/blog\/#organization\",\"name\":\"Verbat Technologies\",\"url\":\"https:\/\/www.verbat.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.verbat.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2024\/04\/verbatltd_logo.jpg\",\"contentUrl\":\"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2024\/04\/verbatltd_logo.jpg\",\"width\":200,\"height\":200,\"caption\":\"Verbat Technologies\"},\"image\":{\"@id\":\"https:\/\/www.verbat.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/verbatltd\",\"https:\/\/x.com\/verbatltd\",\"https:\/\/www.linkedin.com\/company\/verbatltd\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Digital Marketing KPIs and Metrics for Business | Verbat","description":"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/","og_locale":"en_US","og_type":"article","og_title":"Best Digital Marketing KPIs and Metrics for Business | Verbat","og_description":"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.","og_url":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/","og_site_name":"Software Development Company Dubai UAE - Verbat Technologies","article_publisher":"https:\/\/www.facebook.com\/verbatltd","article_published_time":"2022-07-11T12:52:01+00:00","article_modified_time":"2024-05-27T10:08:14+00:00","twitter_card":"summary_large_image","twitter_creator":"@verbatltd","twitter_site":"@verbatltd","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#article","isPartOf":{"@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/"},"author":{"name":"","@id":""},"headline":"The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II","datePublished":"2022-07-11T12:52:01+00:00","dateModified":"2024-05-27T10:08:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/"},"wordCount":955,"publisher":{"@id":"https:\/\/www.verbat.com\/blog\/#organization"},"articleSection":["Others"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/","url":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/","name":"Best Digital Marketing KPIs and Metrics for Business | Verbat","isPartOf":{"@id":"https:\/\/www.verbat.com\/blog\/#website"},"datePublished":"2022-07-11T12:52:01+00:00","dateModified":"2024-05-27T10:08:14+00:00","description":"Explore advanced digital marketing KPIs and metrics in part II of our ultimate guide, driving actionable insights, performance optimization.","breadcrumb":{"@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.verbat.com\/blog\/the-best-digital-marketing-kpis-and-metrics-for-business-the-ultimate-guide-part-ii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.verbat.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Best Digital Marketing KPIs and Metrics for Business: The Ultimate Guide Part II"}]},{"@type":"WebSite","@id":"https:\/\/www.verbat.com\/blog\/#website","url":"https:\/\/www.verbat.com\/blog\/","name":"Verbat Technologies","description":"","publisher":{"@id":"https:\/\/www.verbat.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.verbat.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.verbat.com\/blog\/#organization","name":"Verbat Technologies","url":"https:\/\/www.verbat.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.verbat.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2024\/04\/verbatltd_logo.jpg","contentUrl":"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2024\/04\/verbatltd_logo.jpg","width":200,"height":200,"caption":"Verbat Technologies"},"image":{"@id":"https:\/\/www.verbat.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/verbatltd","https:\/\/x.com\/verbatltd","https:\/\/www.linkedin.com\/company\/verbatltd"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/posts\/5059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/comments?post=5059"}],"version-history":[{"count":2,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/posts\/5059\/revisions"}],"predecessor-version":[{"id":5908,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/posts\/5059\/revisions\/5908"}],"wp:attachment":[{"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/media?parent=5059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/categories?post=5059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verbat.com\/blog\/wp-json\/wp\/v2\/tags?post=5059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}