Getting\na head start on your digital marketing tactics for 2022 is all about\nunderstanding the most crucial impending trends that can keep you ahead of the\nschedule. The digital world is highly dynamic and changing as is your target\naudience. When it comes to trends, successful digital marketing refers to\nstaying in the know.<\/p>\n\n\n\n
The\ncurrent situation shaped by the Covid-19 pandemic has accelerated the\ndigitization of activities and is calling for new generation trends. During the\npandemic outbreak, physical stores were forced to bring their operations to\nhalt and most of the businesses adopted digital marketing as an alternative way\nto continue with their sales. Hence, the pandemic has transformed the way\nestablishments operate and paved a more vibrant path for the new era of marketing\nknown as digital marketing.<\/p>\n\n\n\n
Your\nwait is over because we are going to unfold the top 10 digital marketing trends\nto follow in 2022 that must be considered by businesses to get on with\nachieving more conversions.<\/p>\n\n\n\n\n\n\n\n
Artificial\nIntelligence<\/strong><\/p>\n\n\n\n AI is the #1 Digital Marketing Trend that will be going to rule in 2022. AI has been prevailing globally for the past years and little do we realize it has taken over every aspect of our lives in the present and will continue to do so in the future also. <\/p>\n\n\n\n Also Read : 4 Novel Features Introduced by Google Maps for Local Shopping<\/a><\/strong><\/p>\n\n\n\n AI\nhas become the heart of businesses today, utilizing it for processes as well as\nmarketing. AI benefits businesses by improving communication, analyzing data,\npredicting consumer behavior, and making quick decisions. <\/p>\n\n\n\n AI is transforming the digital marketing landscape at a faster rate. It critically impacts the way brands connect with customers and manage marketing tactics. AI is efficiently employed by most of the business giants like Amazon, Google, Netflix, Spotify, etc. Most of the content that we witness on social media platforms is finely tuned by AI to engage the audience for longer!<\/p>\n\n\n\n Chatbots for Customer\nInteraction<\/strong><\/p>\n\n\n\n You\nmay be familiar with chatbots, the live chat interfaces that interact with\npersons like in real conversations. Chatbots can be successfully used to drive\nsales in business by resolving customer queries. These AI tools are developed\nto ease the human load and are now the inevitable part of any business. Studies\nshow that 60% of internet users are interacting and comfortable with chatbots\nfor solving queries across various websites and apps. Aapki Sarkar is a chatbot\nlaunched by the Government of Maharashtra, allowing people to access public\nservices information in Marathi or Hindi. Ixibaba is another chatbot used by\nIxigo to answer travel queries more quickly than a human could reducing the\ndelays in conversations.<\/p>\n\n\n\n Voice Search\nOptimization<\/strong><\/p>\n\n\n\n As we have already seen, AI is the technology that will be taking over 2022 and the future years, it has revolutionized the digital world by introducing more and more innovations like the virtual assistants used in voice search. It is reported that almost 50% of the overall searches are done using voice search by people worldwide, which has brought in more significance to conversational AI. Just like chatbots, these voice assistants answer your queries where you can personalize them to get answers faster in real-time. The most popular voice assistants include Amazon\u2019s Alexa, Google\u2019s Assistant, and Apple\u2019s Siri.<\/p>\n\n\n\n Also Read : Quintessential Facebook Marketing Tips to Boost Your Business<\/a><\/strong><\/p>\n\n\n\n We\nare not digging in deep on Voice Search here as we have already written a\ndetailed blog on Voice Search and the changing digital marketing landscape. So\nif you want to know more on the topic, we insist to refer our previous blog\nfirst.<\/p>\n\n\n\n Augmented and Virtual\nReality<\/strong><\/p>\n\n\n\n Augmented\nand Virtual Reality has been buzzword nowadays. In virtual reality, a person\ninteracts with an artificial environment employing electronic devices.\nAugmented Reality can be referred to as experiencing another version of the real\nworld using digital components like sound and sensors. Brands are implementing\nAR and VR to customize their marketing strategies to boost sales. For instance,\nIKEA has its own app that allows users to try furniture in their rooms before\nbuying it, just by clicking the picture of their rooms on their smartphones.\nHence they can analyze how it looks from different angles. Gucci, the famous\nluxury brand recently added an AR feature to its app that enables its users to\ntry on Sneakers, take photos, and share them on any digital media platform.<\/p>\n\n\n\n Influencer marketing<\/strong><\/p>\n\n\n\n Influencer\nmarketing is an ongoing trend and is familiar to everyone who uses various\nsocial media platforms. It is a kind of word-of-mouth marketing where a person\ncalled an influencer brings the brand message to a larger market. Influencers\nusually include celebrities, YouTubers, or Instagram personalities with\nmillions of followers who can spread the brand word through their social\nchannels.<\/p>\n\n\n\n One\nof the best examples includes Adidas which focuses mainly on the young\ngeneration to sell their products as 70% of the Instagram users are under 35\nyears of age. Collaborating with celebrities like Selena Gomez and Iga Wysocka\nto run campaigns has created a big impact on their sales and the number of\nfollowers to their Instagram accounts. <\/p>\n\n\n\n Influencer\nmarketing is more reliable and interactive than the usual corporate ads. 75% of\nthe businesses now highly dedicate a pretty budget to influencer marketing as\n90% of the surveys responded that influencer marketing is an effective form of\nmarketing of this age.<\/p>\n\n\n\n Shoppable Content<\/strong><\/p>\n\n\n\n Shoppable\ncontent simply means any content like a picture, video, or article that\nincludes a direct link to the shopping portal so that people could instantly\nbuy their desired product.<\/p>\n\n\n\n Instagram\nintroduced multiple features allowing brands to showcase their products and\ntheir details as interactive content so that users can buy them directly from a\nstory or a post.<\/p>\n\n\n\n Modern customers expect a fast and smooth user experience for shopping online. Shoppable content makes the association of social media and eCommerce even more powerful. 90% of Instagram users follow the shopping brands that provide ample opportunities for marketers. The brands can also make use of interactive shopping ads where users can click and shop with ease at once.<\/p>\n\n\n\n Also Read : The Evolving Landscape of Voice Search in Digital Marketing<\/a><\/strong><\/p>\n\n\n\n Social Media Stories<\/strong><\/p>\n\n\n\n It\nwas Snapchat that introduced the idea of stories in 2013 with a 24 hours\nlife-span. Later in 2016, Instagram adopted Snapchat\u2019s success stories and came\nup with \u2018my stories\u2019. Facebook adopted the idea in 2017. <\/p>\n\n\n\n Social\nmedia stories are more than a digital marketing trend. It is a cost-effective\nway to reach and engage with the audience, thereby increasing website traffic\nand brand awareness. While posting stories, brands can add location tags,\ngeofilters, mention other brands and their audience, include polls within the\nstories, create stories with live videos, powerful call to action can be used\nto invite customers to explore more.<\/p>\n\n\n\n Video Marketing<\/strong><\/p>\n\n\n\n You\nare already aware of the significance played by video marketing as it has been\nreigning in the arena for years and is likely to be at the top for more years\nto come. <\/p>\n\n\n\n Based\non the research conducted by Impactplus, 52% of consumers are more confident to\nmake online shopping decisions after watching the product videos and 72% of\nbusinesses conveyed that the video content of their products has amplified the\nconversion rates. It simply implies that if you include video content on your\nwebsite, it is 50 times more likely to fetch organic traffic compared to plain\ntext content. This is because people find a video more attractive to present\nany info rather than using long-form text on mobile screens that seem like\nboring and take too much time to read.<\/p>\n\n\n\n Simply creating any kind of video is not enough to engage the audience, make sure that you are updated with the ongoing video marketing trends such as Livestreaming on mobile<\/a>, user-generated videos, shoppable videos, video ads, short-form videos, interactive AR content, etc.<\/p>\n\n\n\n WhatsApp Marketing<\/strong><\/p>\n\n\n\n WhatsApp\nmarketing has evolved the way businesses reach and engage with their customers.\nAlso, it is the most used messaging platform on a global scale by persons\nfalling under all age groups. Ease of use, powerful and secured features are\ndefinitely making the application popular. <\/p>\n\n\n\n These\nreasons are enough to understand why WhatsApp Marketing is considered one of\nthe biggest and inevitable digital marketing trends to follow in 2022 and\nbeyond. Within a short period, you can take orders from customers, update them\nwith the order status, make and receive payments, and inform them about the\nspecial deals and prices effortlessly. Reaching and interacting with your\ncustomer via WhatsApp Business Account ensures your business credibility and\nmakes people trust you.<\/p>\n\n\n\n Geofencing<\/strong><\/p>\n\n\n\n Geofencing\nis the best example of how location-based marketing is providing innovative\nmethods for marketing that are expected to grow incredibly in 2022 with the\nexpanding mobile technologies.<\/p>\n\n\n\n Geofencing makes use of an app or a software<\/a> program that utilizes GPs, Wi-Fi, Radio Frequency Identification (RFID), or cellular data to call a targeted marketing action like a text message, an app notification, email, or social media ad when the mobile device enters or exit a physical boundary called Geofence.<\/p>\n\n\n\n Starbucks\nis brilliantly using this technology for sending push notifications while the\ninterested customers walk by their shops or are in a nearby area. They also let\nknow the customers about the great and special deals offered to get consumers\nin the door.<\/p>\n\n\n\n Recent\nreports state that 92% of smartphones are adaptable to Geofencing and 53% of shoppers\nare visiting the venders after receiving the location-based notifications.<\/p>\n\n\n\n The Digital\nmarketing landscape is evolving as new trends keep on coming and change the\nmarketing methods. You must keep an eye on the updates of these trends and new\ntechnologies to stay relevant in the competition and get the best value to your\nclients. <\/p>\n\n\n\n Now you know the top 10 digital marketing trends of 2022. It\u2019s time to put together your research, planning, and strategy to stay ahead of the game and grab the results you wish for the year to come.<\/p>\n\n\n\n Want to drive conversions with the ongoing digital marketing trends? Contact us<\/a> now! <\/p>\n\n\n\n it companies in uae<\/a> | Web Hosting UAE<\/a> | seo company uae <\/a> Getting a head start on your digital marketing tactics for 2022 is all about understanding the most crucial impending trends that can keep you ahead of the schedule. The digital world is highly dynamic and changing as is your target audience. When it comes to trends, successful digital marketing refers to staying in the know. […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5054","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"\n
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