Voice search, the most convenient mode of search used by most of the folks in this era has been dominating the usual search scenarios over these years. Voice search is not at all a new one to the table and it has certainly been a habit of many to search their queries on the internet instead of typing the entire keyword, saving one\u2019s valuable time.<\/p>\n\n\n\n\n\n\n\n
On average, 65% of the individuals in the 25 to 50 age group\nuse their voice-enabled devices at least once a day- PwC reports. Mobile users\nare buzzing to adopt voice search more rapidly as compared to other devices. Around\n27% of the online population and 31% of mobile users across the world make use\nof voice search more than once a week, and a lion\u2019s share of users comes under\nthe age of 18.<\/p>\n\n\n\n
Estimates show that over half of the searches done on Google are via Voice and the reason for the strong impact on searches is due to the increase in accuracy and ease of use. It continues to experience a technological breakthrough with the introduction of Voice Assistants like Alexa by Amazon, Google Assistant, and Siri by Apple.<\/p>\n\n\n\n
Also Read : Skype vs. Teams; How Microsoft Teams Override Skype After Retiring<\/a><\/strong><\/p>\n\n\n\n Google\nVoice Search<\/strong><\/p>\n\n\n\n Developed in Google Labs, Google Voice Search was initially\nlaunched on May 20, 2012. Its functions were complicated at the earlier times\nand now voice search has become more streamlined. The version we use today is compatible\nwith most products and applications, and plays as the core part of Google that\nis grabbing its popularity day by day.<\/p>\n\n\n\n It was the introduction of the Google Hummingbird update\nthat has made a significant change in Google searches. Hummingbird helped\nsearch engines to find and provide better search results much easier even if\nthe user intent is vague, the same applies with voice search also. Google has\nenabled voice search in its other apps such as Google Maps to easily find the\ndirections one looks for while driving and also in Google Mobile App that\nfeatured one-touch voice search.<\/p>\n\n\n\n Trending\nVoice Search Devices and Platforms<\/strong><\/p>\n\n\n\n The rise in usage of voice search has pushed the IT companies<\/a> to invent devices that simply work on user directions. Let\u2019s have a look at these platforms.<\/p>\n\n\n\n Siri<\/strong><\/p>\n\n\n\n Siri is the voice-enabled assistant introduced by Apple and it is available on all devices where you can find it very useful. It can search for the information you want, can be used for sending messages and setting appointments, reminders, etc. via voice-activated commands. Furthermore, it can rephrase and narrow your search if it does not get your intent or query properly.<\/p>\n\n\n\n Also Read : Kubernetes to Ease Your Containerized Applications<\/a><\/strong><\/p>\n\n\n\n Google <\/strong><\/p>\n\n\n\n Google Home is a voice-activated device that came to enrich\nthe smart speakers developed by the search giant. It uses the wake words \u201cOk\nGoogle\u201d or \u201cHey Google\u201d like that we use in our mobile devices.<\/p>\n\n\n\n Alexa<\/strong><\/p>\n\n\n\n Amazon introduced Alexa as an answer to Siri and Google\nHome. Alexa offers many more features than other voice assistants including\nmaking calls based on your contact list, controlling TV\/AV system, playing\nradio stations, etc. <\/p>\n\n\n\n Cortana<\/strong><\/p>\n\n\n\n Microsoft hosted their voice assistant Cortana in 2014,\nrelatively late to the table. Cortana works with algorithms that help it to\nfetch your preferences and habits, and can offer you web searches and can schedule\nyour daily activities accordingly.<\/p>\n\n\n\n Voice\nSearch Optimization <\/strong><\/p>\n\n\n\n Now it\u2019s time to discuss how voice search impacts on digital\nmarketing landscape and how you can prepare for the change.<\/p>\n\n\n\n Prioritizing\nFeatured Snippets<\/strong><\/p>\n\n\n\n You all are already familiar with the featured snippets, the\nsearch results that get featured at the top of the SERPs. It has a vital role\nin ranking your pages and gained much importance with the voice search as well.<\/p>\n\n\n\n While asking a question to any voice assistant, it first\nreads the featured snippet for your search query. That simply implies you need\nto effectively strategize and optimize your content in such a way that it\nattains a featured snippet on Google\u2019s SERP. By creating high-quality content\nin question-answer format, you can achieve this goal.<\/p>\n\n\n\n Changing\nSearch Semantics<\/strong><\/p>\n\n\n\n Most of the people use a conversational tone while using the\nvoice search. For instance, they may be typing \u201ccoffee benefits\u201d while doing\nthe normal text searches, they may ask \u201cwhat are the benefits of consuming\ncoffee\u201d for voice search. So, it has become more often users like to phrase\nwhat they want to search as questions. Voice search is natural and\nconversational in nature, so the semantics of search queries gets prioritized\nwith an impact on the digital marketing landscape where you need to change the\noverall marketing strategy, re-evaluating the keywords used in the content. <\/p>\n\n\n\n Practice using long-tail keywords in your SEO techniques\ninstead of the short ones and find direct answer\u2019s to the most common questions\nof the crowd. Learn how they talk, their tone, and the phrasing used in voice\nsearch, thereby improving your website ranking in SERPs.<\/p>\n\n\n\n Voice\nSearch and the Mobile Devices<\/strong><\/p>\n\n\n\n In this modern era where technology is always evolving, people are no longer searching only on their desktop devices. Voice search is dominating the mobile environment as its hands-free features along with mobile makes a convenient tool for the users. It simply means that most of us make use of voice search in our mobile <\/a>while we are driving, cooking, learning, etc.<\/p>\n\n\n\n Around 70% of people are more likely to buy products from a mobile-friendly website. So you need to make certain that your business website is optimized for mobile, as it will help you stay ahead of the game. This can be done by improving the loading time of your webpage, using larger texts and integrating vertical content, making information easier to find for people, redesigning pop-ups, etc.<\/p>\n\n\n\n Also Read : 3 Major Types of Link Building Metrics & How to Use Them Successfully<\/a><\/strong><\/p>\n\n\n\n Impact\nof Voice Search on Local SEO<\/strong><\/p>\n\n\n\n Most people use voice search to easily find things in their local area. For example, folks may be searching \u201cpetrol pumps near me\u201d or \u201cChinese restaurants near me\u201d and reach there without chaos. Studies show that around 22% of voice search queries are looking for location-based content that made local businesses take this opportunity to plan a powerful SEO<\/a> strategy for voice search. Doing so will drive traffic to your business website and hence grow the sales.<\/p>\n\n\n\n Focussing on both voice search as well as standard search in your local SEO tactic can pave a dominant way to ensure that the customers near you can have quick access to your information via quick searches on their smartphones or smart speakers. <\/p>\n\n\n\n Want to improve your SERP results? Contact Us<\/a> to get it done! <\/p>\n\n\n\n software development company in uae <\/a> | Web Hosting Dubai<\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Voice search, the most convenient mode of search used by most of the folks in this era has been dominating the usual search scenarios over these years. 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