{"id":5046,"date":"2021-10-07T06:33:43","date_gmt":"2021-10-07T06:33:43","guid":{"rendered":"https:\/\/blog.verbat.com\/?p=2773"},"modified":"2024-05-27T07:33:45","modified_gmt":"2024-05-27T07:33:45","slug":"mobile-first-indexing-what-you-should-know","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/mobile-first-indexing-what-you-should-know\/","title":{"rendered":"Mobile-First Indexing: What You Should Know."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile-first indexing refers\nto Google&#8217;s shift in content crawling and ranking from desktop to mobile\nversions of websites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mobile era has arrived. Mobile searches have already surpassed desktop searches for the first time in over five years. Because <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> versions will be seen by more people, it makes sense for Google to crawl and rank content based on them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> versions will be seen by more people, it makes sense for Google to crawl and rank content based on them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This post will show you how\nto see if Google has already switched your site to mobile-first indexing and\nhow to prepare if they haven&#8217;t. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are you using a mobile-first\nindexing strategy? <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2016, Google announced the\nswitch to mobile-first indexing. Since then, they&#8217;ve been gradually expanding\nthe number of venues where it&#8217;s available. Google hopes to have implemented\nmobile-first indexing for all sites by March 2021. In other words, their index\nwill only be available on mobile devices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more complete timeline can\nbe found here: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>November 2016:<\/strong>\nMobile-first indexing was announced and is now being tried on a few sites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>March 2018:<\/strong>\nMobile-first indexing is being rolled out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>December 2018:<\/strong>\nMobile-first indexing is now used by over 50% of crawled pages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 2019:<\/strong> For new\nsites, mobile-first indexing will be enabled by default starting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>March 2020:<\/strong>\nMobile-first indexing is now used by over 70% of crawled pages. They also\ndeclared that by September 2020, mobile-first indexing would be implemented on\nall sites. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Also Read:  <a href=\"https:\/\/www.verbat.com\/blog\/using-machine-learning-in-google-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using Machine Learning In Google Search <\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 2020:<\/strong>\nCoronavirus pushes back 100 percent mobile-first indexing till March 2021. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>March 2021:<\/strong> a\ntrial run of 100 percent mobile-first indexing will be launched. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the most recent\ndata we have from Google, 70 percent of sites have already migrated to\nmobile-first indexing as of March 2020. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practices for Mobile\nIndexing as per Google<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that Googlebot can\naccess and render your mobile page content and resources. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also use identical meta-robots\u2019 tags on the <a href=\"https:\/\/www.verbat.com\/technologies\/mobile-app-development\">mobile<\/a> and desktop site. If you use separate meta robots tag on the mobile site (especially the no-index or no follow tags), Google may fail to crawl and index your page when your site is activated for mobile-first indexing.&nbsp; Also avoid lazy loading of primary content upon user interaction. Googlebot wont load content that needs user interactions (for instance, swiping, clicking, or typing) to load.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Also Read:  <a href=\"https:\/\/www.verbat.com\/blog\/googles-link-spam-related-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s Link Spam Related Algorithm Update<\/a> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that Google can view the lazy load content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allow Google to crawl your content. Some content might\nhave different URLs on the mobile site from that of the desktop site. If you\nwish Google to crawl your URLs, ensure that you are not blocking the URL with\nthe disallow directive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Improve Performance in Google\u2019s Mobile-First\nIndex<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a collective list of items to check that build on\nsome of the best practices stated above.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>If There Are Multiple Versions, Ensure<br>Important Content Is Shown on All<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure all your major content-\nincluding structured data, internal links, images etc.- are available on the\nmobile version of your website too. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google even cautions in its\nmobile-indexing best practices that if you have limited content on your mobile\npage compared to your desktop page, you will suffer a loss of traffic when your\nsite is moved to mobile-first indexing. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Allow<br>Googlebot to Access and Render Your Content<\/strong> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google advises that you use the same meta\nrobot tags on the mobile site, refrain from using primary content (Googlebot\ncan\u2019t load content that needs user interaction) and enable Googlebot to crawl\nyour resources.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Also Read:  <a href=\"https:\/\/www.verbat.com\/blog\/a-how-to-guide-to-app-store-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">A \u2018How to Guide\u2019 to App Store Optimization <\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authenticate Structured Data<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Verify that your structured data is the\nsame on both the desktop and mobile versions and make sure that the URLs are\ncorrect.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve Mobile Page Speed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Page speed has been an important element to consider for a very long time and it is even more critical with the mobile-first index and Page Experience update.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Watch out for Mobile Errors<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As with most <a href=\"https:\/\/www.verbat.com\/search-engine-optimization\/search-engine-optimization-dubai\">SEO<\/a>-related tasks, getting a site to work well in the mobile-first index is not a \u2018once done then forget\u2019 task. You need regular monitoring of the Search Console so that you can detect and resolve the mobile error. Consistently review the mobile usability and Core Web vitals reports in the Search Console. Want to improve your SERP results? <a aria-label=\"Contact us (opens in a new tab)\" href=\"https:\/\/www.verbat.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contact us<\/strong><\/a> to get access to our latest technologies now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.verbat.com\/\">it software companies in dubai <\/a> | <a href=\"https:\/\/www.verbat.com\/software-development\">software development  dubai <\/a> | <a href=\"https:\/\/www.verbat.com\/web-hosting\">Web Hosting UAE <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile-first indexing refers to Google&#8217;s shift in content crawling and ranking from desktop to mobile versions of websites. The mobile era has arrived. Mobile searches have already surpassed desktop searches for the first time in over five years. Because versions will be seen by more people, it makes sense for Google to crawl and rank [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5046","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile-First Indexing: What You Should Know. - Verbat<\/title>\n<meta name=\"description\" content=\"Understand the implications of mobile-first indexing for your website&#039;s ranking and visibility in search engine results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verbat.com\/blog\/mobile-first-indexing-what-you-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile-First Indexing: What You Should Know. - 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