{"id":5041,"date":"2021-07-23T11:02:03","date_gmt":"2021-07-23T11:02:03","guid":{"rendered":"https:\/\/blog.verbat.com\/?p=2733"},"modified":"2024-05-22T03:16:50","modified_gmt":"2024-05-22T03:16:50","slug":"a-how-to-guide-to-app-store-optimization","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/a-how-to-guide-to-app-store-optimization\/","title":{"rendered":"A \u2018How to Guide\u2019 to App Store Optimization."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">App Store Optimization (ASO) also called App Store Marketing or Mobile App <a href=\"https:\/\/www.verbat.com\/search-engine-optimization\/search-engine-optimization-dubai\">SEO<\/a> is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.&nbsp; By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.&nbsp; The essence of ASO is the application of expert resources related to improving the ranking of <a href=\"https:\/\/www.verbat.com\/technologies\/mobile-app-development\">mobile applications<\/a> (apps) within the various app stores-iTunes, Google Play, and Windows Store).&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">A lion\u2019s share of apps is developed with devices like\niPhone\/iPad, Android, and Windows Phone in mind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from increasing app downloads, supplemental goals can\ninclude items such as:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater Brand<br>     Exposure<\/li>\n\n\n\n<li>High Ratings and<br>     Positive Reviews<\/li>\n\n\n\n<li>Audience<br>     Engagements<\/li>\n\n\n\n<li>Marketing<br>     Channel Diversification<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understanding App Store Optimization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key ASO Factors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following factors have the best impact on your app ranks, so\ndevote your attention to these factors:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>App Name\/Title&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keyword used in the title tag should be the one with the\nhighest search traffic. Invest time in searching which keyword that is, because\nany change to your title all too often can be damaging. As your app begins to\nrank higher and earn more positive reviews, the popularity of your app will\nalso begin to rise through word of mouth. Frequent changes in the title can be\nconfusing for the users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding relevant keywords used by the target audience is crucial\nto improve your search rankings. It is also helpful to regularly check in with\nyour competitors to know how you are progressing week to week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Secondary ASO Factors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along with the above key factors several other factors too,\ncreate an impact on user downloads such as<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Downloads:&nbsp;<\/strong>The\nnumber of downloads is significant to ASO, but you have little control over\nthem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rating and Reviews:&nbsp;<\/strong>This\nfactor too is difficult to control but there are ways to motivate happy users\nto leave a positive review.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a complete breakdown of all the factors to bear in mind\nwhile optimizing your app for better rankings.&nbsp; &nbsp; &nbsp; &nbsp;\n&nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>App<br>Title<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The title is the first\nimpression we make online. It is what will draw users into your app. Optimizing\nthe title with a keyword enhances the search engine ranking by more than ten\npercent but with some caveats. The title is given a character limit of 30 and\nkeyword stuffing is a big no-no! So be smart about how you optimize.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Also Read: <a href=\"https:\/\/www.verbat.com\/blog\/international-seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Ultimate Checklist for International SEO <\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App<br>Description<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Although\ntechnically the App store algorithm ignores App descriptions it comes in handy\nin explaining the features and benefits of your products to your user base. The\nnumber of characters you have to entice and convince someone to download your\napp is only 252. So keep it short and simple.&nbsp; &nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword<br>Metadata<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\nallows you to enter keywords separated by commas with a character limit of 100\nto help your app to get discovered via search and related content. Choose\nkeywords you haven\u2019t already used in the title tag.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detailed\nKeyword analysis can be done with the help of Apple Search Ads, an essential\ntool for listing any project. This feature is only available to iOS app\ndevelopers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App<br>Subtitle<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The\nsubtitle is an extension to the app title and will be seen underneath the app\nname and will be visible throughout the App Store. It is also critical as it\ninfluences keyword ranking. App subtitle is also limited to 30\ncharacters.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App<br>Ratings and Reviews<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rating\nand reviews are a matter of trust for users as well as a ranking factor for app\nstores. Hence it is important to have a framework in place for generating\nregular reviews as well as responding to them. Also, a system of\nincentivization can help motivate your team to be proactive and consistent in\ncollecting positive reviews for your app.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Also Read: <a href=\"https:\/\/www.verbat.com\/blog\/reasons-for-search-ranking-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>11 Probable Reasons Why Your Search Ranking Dropped <\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App<br>Downloads&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The\nultimate goal is to increase the number of downloads. Indecisive users can be\nenticed using a short app preview video and screenshots. Both app stores use\nthe download numbers as a ranking determinant, precisely the latest download\nrate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For\ninstance, while an app may have a cumulative download number of 1million, but a\nnewer app can easily rank higher by getting more downloads this month. The\npreview video and images can be an influencing factor. A majority of top apps\nalso offer app previews to their users to increase customer conversions. But\nonce you have a user, however, you will have to retain them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good\nway to start is to improve your app optimization. Other than that, work on\nvisibility, awareness, and appeal of your brand and app right from app store\ndescription to images, rating\/reviews, and social media presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">App store optimization (ASO) has continuously outperformed growth trends. In recent years, the necessity and value of apps within the scope of marketing have been fastened as an important marketing tactic. The primary challenge now is how to help users discover the app organically within the top app stores. Hopefully, the above-detailed steps would help you refresh, refine, and better position your app to deliver results.&nbsp; &nbsp; &nbsp; Have you found success with ASO? If the answer is no <a rel=\"noreferrer noopener\" aria-label=\"contact us (opens in a new tab)\" href=\"https:\/\/www.verbat.com\/contact\/\" target=\"_blank\"><strong>contact us<\/strong><\/a>&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.verbat.com\/software-development\">software company dubai <\/a>&nbsp; &nbsp; &nbsp;&nbsp; |&nbsp;<a href=\"https:\/\/www.verbat.com\/web-hosting\">Web Hosting Dubai&nbsp;&nbsp;<\/a>|&nbsp;<a href=\"https:\/\/www.verbat.com\/\">it companies in uae<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App Store Optimization (ASO) also called App Store Marketing or Mobile App SEO is basically about improving the visibility of your app on app store marketplaces like Google Play or Apple App store.&nbsp; By increasing impressions, you can promote other goals such as driving traffic to your app and downloads.&nbsp; The essence of ASO is [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5041","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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