{"id":5010,"date":"2020-02-17T06:47:45","date_gmt":"2020-02-17T06:47:45","guid":{"rendered":"https:\/\/blog.verbat.com\/?p=2308"},"modified":"2024-05-24T06:37:45","modified_gmt":"2024-05-24T06:37:45","slug":"integrated-marketing-report-tracker","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/integrated-marketing-report-tracker\/","title":{"rendered":"Integrated Marketing Report Tracker"},"content":{"rendered":"\n

Integrated marketing might\ncome across as a simple concept at first glance: it means consolidating your\nvarious marketing efforts into a single coordinated whole. Consolidating the\nmarketing efforts into a single platform is crucial\nfor every company <\/p>\n\n\n\n\n\n\n\n

    \n
  1. To know how exactly their marketing efforts are really performing. <\/li>\n\n\n\n
  2. If they are working to build a solid customer base. <\/li>\n\n\n\n
  3. Are any of their competitors attracting more customers than others? <\/li>\n<\/ol>\n\n\n\n

    But finding answers to these questions becomes\nhumongous tasks when it comes to global brands dealing with many products in\nmultiple regions and competing with many other top brands with equal resources.<\/p>\n\n\n\n

    Our client is a leading marketing analyst\ncompany in India helping leading brands in finding a focused view of their\nmarketing campaigns and offering the big picture for their overall marketing\nstrategy. <\/p>\n\n\n\n

    With a multiple customer channels and a\ndizzying number of data sources, our client wanted an integrated marketing\nanalytical platform to help them get an accurate assessment for their global\nbrands.<\/p>\n\n\n\n

    Our\nChallenge<\/strong><\/h4>\n\n\n\n

    The\nclient wanted to analyze overall marketing spend\non all three media platforms- TV, radio and print and research advertising\nactivity specifically for television. The insights had to include a list of top\nbrands advertised on TV within a category, a list of top brands advertised on\nTV within a genre and campaign performance based on\nviewership and reach across channels.<\/p>\n\n\n\n

    The data for television was obtained from BARC-India the\nindustry body researching the viewership habits of over 197 million TV households in India. They provide granular data cutting across geographies, age\ngroup, gender and socio-economic groups.<\/p>\n\n\n\n

    BARC India TV viewership data is the currency basis which\nover 3 billion USD of advertising decisions, and 2 billion USD investment on\ncontent and marketing spends are made. Granular data helps broadcasters improve\ntheir programming strategy, and aids brands to plan better and target the right\naudience. <\/p>\n\n\n\n

    While mediums such as Print, and Radio are difficult to\nmeasure, TV viewership and campaigns are measured accurately with the data to\nanalyse the impact and return on spends. The data is obtained every week for\nanalysis. <\/p>\n\n\n\n

    Moreover the overall spending for various media is uploaded\nevery month. With this such huge amount of data to be processed our client\nrequired platforms which provide high processing power and are also scalable\nwith the growing data volume.<\/p>\n\n\n\n

    The requirement also included\nthe marketing platform to be interactive with user\nfriendly UI Graphical and visual representations.  <\/p>\n\n\n\n

    The challenge in front of us was that one how\ndo we store and manage such huge volume of data efficiently. Two, how do we\nprocess and extract valuable information from this huge volume of data within a\ngiven time frame cost effectively.<\/p>\n\n\n\n

    Solution<\/strong><\/h4>\n\n\n\n

    Our search for a service with processing\ncapacity and storage of the high volume data narrowed down to Amazon EC2 and\nAmazon S3.<\/p>\n\n\n\n

    Amazon EC2provides resizable compute capacity in the cloud and is designed to make\nweb based cloud computing easier. Moreover it provides an elasticity wherein\nthe capacity can be increased or decreased in minutes. The instances can also\nbe switched on and off as and when required and still retain data .These\ninstances can also be hibernated and brought to life when needed. <\/p>\n\n\n\n

    Amazon S3 is a secure, durable,\nhighly-scalable object storage, accessible via simple web service interface,\nstore and retrieve any amount of data. It can also be used alone and together\nwith other amazon web services.<\/p>\n\n\n\n

    Both S3 and EC2 is also inexpensive. It employs an on demand billing model with no upfront commitments allowing you to pay for compute capacity by the hour.<\/p>\n\n\n\n

    Solution Architecture<\/strong> <\/h4>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    The report tracker software<\/a> we developed is a visually compelling and user-friendly marketing analytical platform providing insights such as<\/p>\n\n\n\n

    1. Total marketing investment summary<\/strong>: This report include the overall investment done by an advertiser within brands within a subcategory. <\/li>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
    2. Top Brands in a category<\/strong>: This graph provides with a list of top brands advertised on TV within a category and helps understand how advertising campaigns for different brands has performed. For example, the user can find out which brands were advertised the most in Biscuit category. <\/li>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
    3. Top Brands in a genre<\/strong>: This report provides with a list of top brands advertised on TV within a genre and helps you understand how advertising campaigns for different brands performed has. It also tells the impact of genre favourability of different brands. For eg. You can find out which brands were advertised the most in Hindi GEC category. <\/li>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
    4. Brand Campaign Performance<\/strong>: Overall Evaluation of a brand campaign performance based on viewership and reach across channels. For e.g. Performance of Fair & Lovely campaign across channels. <\/li><\/ol>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      Project\nBenefits <\/strong><\/h4>\n\n\n\n

      The chief benefit for the client includes the short\nprocessing time required for analysing a vast amount of data. The analysis can\nbe obtained within 5 sec of initial load. Subsequent loading of same data\nrequires a mere 1 sec.<\/p>\n\n\n\n

      To process such huge amount of data within a\nshort amount of time would have required the service of a high end server\nsolely dedicated for the process. This would require to buy or rent a server by\nthe month, configure them, and manage them. Moreover as the process of\nanalyzing data requires only a few seconds there would be wastage of resources.<\/p>\n\n\n\n

      The EC2 uses the elastic cloud computing\nmodel: the client can use the service of the high end server only when required\nand they need to pay only for what they use. The scale of the server can also\nbe expanded according to the volume of data to be processed. With prices\nstarting only from $.808 per hour this saves a lot of money and effort for the\nclient.<\/p>\n\n\n\n

      With Amazon S3 the client can store and access as much data as they want and whenever they want to. Furthermore S3 employs the cloud computing model with pay as you use, which in itself is a very low price equivalent to $0.22\/GB and $0.0125\/GB for infrequent use. <\/p>\n\n\n\n

      it companies in dubai\u00a0<\/a>|\u00a0Search Engine Optimization UAE\u00a0<\/a>|\u00a0mobile app development companies uae\u00a0<\/a>|\u00a0Web Hosting UAE<\/a>\u00a0|\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

      Integrated marketing might come across as a simple concept at first glance: it means consolidating your various marketing efforts into a single coordinated whole. Consolidating the marketing efforts into a single platform is crucial for every company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5010","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"\nIntegrated Marketing Report Tracker - Verbat<\/title>\n<meta name=\"description\" content=\"Track and analyze integrated marketing reports to measure campaign effectiveness, optimize strategies, and enhance brand performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verbat.com\/blog\/integrated-marketing-report-tracker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Marketing Report Tracker - 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