{"id":386,"date":"2015-03-30T09:26:20","date_gmt":"2015-03-30T09:26:20","guid":{"rendered":"http:\/\/blog.verbat.com\/?p=386"},"modified":"2024-05-27T09:06:38","modified_gmt":"2024-05-27T09:06:38","slug":"surviving-the-age-of-social-media-overload","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/surviving-the-age-of-social-media-overload\/","title":{"rendered":"Surviving the Age of Social Media Overload"},"content":{"rendered":"

There is such a thing as too much social media setting in. This holds especially true if a. You are an individual or group who happens to like being social, or b. You are an individual or organization who wants to make a mark in the big world of social muchness.<\/p>\n

For a medium that\u2019s just out of infancy and learning to walk, Social Media is remarkably overweight!<\/p>\n

Most individuals spend an enormous amount of time on networks, scrolling through tweets, looking at posts or simply lurking through a barrage of \u2018Selfies\u2019 and promotional posts without ever knowing why. The outburst of information has meant that our average attention span is down to 8 seconds, a second lesser than that of a goldfish!<\/p>\n

For organizations, being Socially Networked originally meant building interactive relationships with their audience. Sadly today, social has become just another platform for mass advertising\/marketing. Platforms like Facebook are losing organic reach in favor of paid promotions. And marketers relying heavily on paid social ads flooding our Social feeds are just not helping their cause or anyone else\u2019s. The idea of developing a community of promoting mutual well being on Social Media is in the dumps. It\u2019s safe to say that the dilemma of Social Media stems from excess. And it is going to get much more complex before it gets better.<\/p>\n

Social media is at a critical juncture and there is no telling how its ecosystem evolves beyond this point. During this transition phase of abysmal attention spans and dwindling hype, what can organizations do to continue to use social media in an effective, non-intrusive way?<\/p>\n

Understand your core purpose and consequences of being online<\/strong><\/p>\n

A sense of purpose needs to prevail through your organization\u2019s social media efforts. Few common objectives are identified here:<\/p>\n