{"id":1803,"date":"2018-01-03T06:10:20","date_gmt":"2018-01-03T06:10:20","guid":{"rendered":"http:\/\/blog.verbat.com\/?p=1803"},"modified":"2024-05-24T14:34:19","modified_gmt":"2024-05-24T14:34:19","slug":"top-5-effective-ways-to-use-google-trends-for-better-seo-verbat","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/top-5-effective-ways-to-use-google-trends-for-better-seo-verbat\/","title":{"rendered":"5 Effective Ways to Use Google Trends for Better SEO"},"content":{"rendered":"

Not every business has a budget big enough to complement their search engine marketing<\/a><\/strong> efforts. Many of them instead leverage free tools for the job, though there are only a few tools that are completely worth it. Many of these tools still seem to be underutilized, particularly Google Trends.<\/p>\n

Google Trends can make search engine optimization<\/strong> <\/a>interesting as well as efficient. However, the catch is that you\u2019d need to understand Google Trends from the inside out to leverage it effectively.<\/p>\n

Here are 5 effective ways to leverage the tool for better SEO results.<\/p>\n

1. Explore topics first before narrowing it down<\/h3>\n

A while back, you could just enter the parameters you have in mind on Google Trends. Now the dashboard is much simpler and can give a greater overview of the topic at hand. The new dashboard prompts you to \u2018Explore More\u2019 before narrowing it down.<\/p>\n

To do this, you can enter a big time keyword that\u2019s associated with your topic first. From there you can narrow it down using the various filters including \u2018Worldwide\u2019, time selection, category, and search type.<\/p>\n

2. Always add context<\/h3>\n

The results you get from Google Trends is relative i.e. today\u2019s results can\u2019t be compared to the overall popularity of the trends but with the former heights of the keywords you entered into the tool.<\/p>\n

For instance, your keyword\u2019s popularity might have gone down in the past 6 months which would appear in the results. But if you change the filters to past 2 years, the results could be completely different. So essentially, the context matters when using Google Trends. Use filters, and the \u2018+Compare\u2019 tool to add new keywords and subsequently add context.<\/p>\n

3. Liberally use advanced, specific search options<\/h3>\n

Google Trend users generally don\u2019t use most search options available in the tool. These options can actually provide them with advanced insights. The options include:<\/p>\n