{"id":1687,"date":"2017-09-19T06:47:12","date_gmt":"2017-09-19T06:47:12","guid":{"rendered":"http:\/\/blog.verbat.com\/?p=1687"},"modified":"2024-05-24T12:32:17","modified_gmt":"2024-05-24T12:32:17","slug":"social-media-seo-connection-verbat-technologies","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/social-media-seo-connection-verbat-technologies\/","title":{"rendered":"The Social Media – SEO Connection"},"content":{"rendered":"

It all began when people started believing that social media influences search engine rankings. Though it was stated otherwise, the debate on whether social media actually does impact SEO efforts is still discussed all over the internet by SEO experts.<\/p>\n

Most SEO companies offer services that can be complemented with sufficient social media marketing<\/a><\/strong> for optimal results. So clearly, social media somewhat has a key role when it comes to search engine optimization.<\/p>\n

So how does it impact SEO efforts?<\/p>\n

For starters, it\u2019s not a ranking factor. It doesn\u2019t help SEO in a lot of ways like people think. But there is a connection.<\/p>\n

Social media doesn\u2019t influence rankings<\/h3>\n

Search engine optimization<\/a><\/strong> is all about Google now. Websites compete to rise up in Google rankings, but with no idea of how their algorithm actually works. They work with the information and guidelines they get from Google itself. Google also stated that social media is not a direct ranking factor. But there have been cases that proved that it influences rankings to some extent.<\/p>\n

So was Google lying?<\/p>\n

Not exactly.<\/p>\n

Search Engine Land\u2019s Danny Sullivan posted an article which stated that Google confirmed that the links shared on popular social media platforms like Facebook and Twitter are used as ranking signals. This was later confirmed by Matt Cutts, the former head of Google\u2019s webspam team.<\/p>\n

However, last year Gary Illyes, a Google Webmaster Trends Analyst, again was asked the same question \u2013 does Google take social media into account for SEO. The answer was a no.<\/p>\n

But with other studies proving that there\u2019s a correlation between the two, the best approach is to keep creating good content that will be accepted in social media channels, and linked by viewers who like it. These links, in turn, boost rankings.<\/p>\n

Have you ever noticed that high ranked websites have higher numbers of social signals?<\/p>\n

Exploring the \u2018correlation\u2019<\/h3>\n

Though it doesn\u2019t directly influence ranking, here are a few ways how it complements your SEO efforts.<\/p>\n