{"id":1480,"date":"2017-05-17T10:49:30","date_gmt":"2017-05-17T10:49:30","guid":{"rendered":"http:\/\/blog.verbat.com\/?p=1480"},"modified":"2024-05-24T14:47:24","modified_gmt":"2024-05-24T14:47:24","slug":"twitter-for-marketing-your-b2b-business-guide","status":"publish","type":"post","link":"https:\/\/www.verbat.com\/blog\/twitter-for-marketing-your-b2b-business-guide\/","title":{"rendered":"Guide to Using Twitter for Marketing Your B2B Business"},"content":{"rendered":"

Over 320 million monthly active users\u2026<\/p>\n

Close to half a billion tweets every single day\u2026<\/p>\n

This is where Twitter stands now. Seven years ago, it had only about 30 million users. But not all of them use it to socialize. A significant number of the users are businesses. You might be wondering how it can be of use to a B2B business, as Twitter<\/a> is generally a platform most leveraged by B2C companies.<\/p>\n

B2B companies can also wield this particular weapon. However, the way they use it is what actually matters.<\/p>\n

Today, social media platforms provide users with an experience like none other. The impact is big enough to influence the decisions those users make. When you consider a business, you should realize that it\u2019s run by people too. So, it\u2019s actually people who do business with other people.<\/p>\n

Companies with an established digital profile and active social media presence<\/a><\/strong> becomes quite appealing to potential clients. This means, people can start working on building relationships with potential clients on behalf of the company.<\/p>\n

To market your B2B business better on Twitter, you will need to take a few things into account and make sure you don\u2019t make those common mistakes many companies have made already.<\/p>\n

Bots Won\u2019t Work Anymore<\/h3>\n

Building followers is part of the first phase of Twitter marketing. A large number of followers indicate that the business is quite successful. So to raise the numbers, many businesses relied on bots. Twitter estimates that there could be over 25 million bots on the platform. But studies by many universities claim that there could be well over 40 million bots.<\/p>\n

Twitter is already on a rampage bringing down the bots, and other tools have started popping up that can filter bots from actual users. This means, businesses won\u2019t be able to use this tactic anymore. In the long run, it could do more harm than good if you get caught.<\/p>\n

It shouldn\u2019t be about increasing the number of followers to show off your influence and success. It should be about having real followers who are actually interested in your company and the services you offer. For a B2B company, the followers can be other companies. A reputed, well-established company following your business on Twitter would speak a lot about the way you do business. It gives you credibility and some amount of brand value. A lot of such businesses following your company would make things considerably easier for you to market your company.<\/p>\n

Now, how will you find and get such an audience to follow your business on Twitter?<\/p>\n

Understand them first.<\/p>\n

To understand your audience, there should be a lot of market research. You can use various tools for that. One such tool that is getting a lot of praise is \u2018Audiense\u2019. A consumer panel which will help you discover the right users to follow your business based on their interests, remove followers that aren\u2019t necessary for your Twitter marketing<\/a><\/strong> campaign, target your content at the right time and to the right audience, tweet to your followers at opportune moments etc.<\/p>\n

However, you still won\u2019t be able to specifically find out what they are reading. But once you get the followers, you can start focusing on the next phase.<\/p>\n

Generating the Right Buzz<\/h3>\n

To create the right buzz, you need to deliver the right content in good quality. For that, more research is in order. For starters, try to figure out an answer to these three questions.<\/p>\n