{"version":"1.0","provider_name":"Software Development Company Dubai UAE - Verbat Technologies","provider_url":"https:\/\/www.verbat.com\/blog","author_name":"verbat","author_url":"https:\/\/www.verbat.com\/blog\/author\/verbat\/","title":"Why Software Projects Drift Away from Business Goals - Software Development Company Dubai UAE - Verbat Technologies","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5qGIobTJPK\"><a href=\"https:\/\/www.verbat.com\/blog\/why-software-projects-drift-away-from-business-goals\/\">Why Software Projects Drift Away from Business Goals<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.verbat.com\/blog\/why-software-projects-drift-away-from-business-goals\/embed\/#?secret=5qGIobTJPK\" width=\"600\" height=\"338\" title=\"&#8220;Why Software Projects Drift Away from Business Goals&#8221; &#8212; Software Development Company Dubai UAE - Verbat Technologies\" data-secret=\"5qGIobTJPK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.verbat.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2025\/09\/12064750_4882464-2.jpg","thumbnail_width":2000,"thumbnail_height":2000,"description":"Let\u2019s talk about something that almost every team experiences, but rarely calls out clearly. Software projects don\u2019t usually fail in obvious ways. They don\u2019t crash and burn overnight. There\u2019s no single moment where everything falls apart. Instead, they drift. Slowly. Quietly. Almost invisibly. One week, the roadmap feels aligned. A few sprints later, things still [&hellip;]"}