{"version":"1.0","provider_name":"Software Development Company Dubai UAE - Verbat Technologies","provider_url":"https:\/\/www.verbat.com\/blog","author_name":"verbat","author_url":"https:\/\/www.verbat.com\/blog\/author\/verbat\/","title":"Why Engineering Velocity Metrics Can Mislead Businesses - Software Development Company Dubai UAE - Verbat Technologies","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AWwJhYPbze\"><a href=\"https:\/\/www.verbat.com\/blog\/why-engineering-velocity-metrics-can-mislead-businesses\/\">Why Engineering Velocity Metrics Can Mislead Businesses<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.verbat.com\/blog\/why-engineering-velocity-metrics-can-mislead-businesses\/embed\/#?secret=AWwJhYPbze\" width=\"600\" height=\"338\" title=\"&#8220;Why Engineering Velocity Metrics Can Mislead Businesses&#8221; &#8212; Software Development Company Dubai UAE - Verbat Technologies\" data-secret=\"AWwJhYPbze\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.verbat.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2025\/11\/12643939_5013256-1-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Metrics such as story points completed, deployment frequency, cycle time, lead time and tickets closed were introduced to help organisations understand how software teams work. Used correctly, they can reveal bottlenecks and highlight areas where delivery processes need improvement. The problem starts when these measurements become targets. Once a number becomes a performance objective, teams [&hellip;]"}