{"version":"1.0","provider_name":"Software Development Company Dubai UAE - Verbat Technologies","provider_url":"https:\/\/www.verbat.com\/blog","author_name":"verbat","author_url":"https:\/\/www.verbat.com\/blog\/author\/verbat\/","title":"Product vs Engineering Isn\u2019t the Problem, Misaligned Incentives Are - Software Development Company Dubai UAE - Verbat Technologies","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1vim12dupV\"><a href=\"https:\/\/www.verbat.com\/blog\/7714-2\/\">Product vs Engineering Isn\u2019t the Problem, Misaligned Incentives Are<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.verbat.com\/blog\/7714-2\/embed\/#?secret=1vim12dupV\" width=\"600\" height=\"338\" title=\"&#8220;Product vs Engineering Isn\u2019t the Problem, Misaligned Incentives Are&#8221; &#8212; Software Development Company Dubai UAE - Verbat Technologies\" data-secret=\"1vim12dupV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.verbat.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.verbat.com\/blog\/wp-content\/uploads\/2026\/03\/12063795_4884785-1-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Most organizations think they have a communication problem between product and engineering. They don\u2019t. They have an incentive problem. Because when two teams are measured differently, they will behave differently, no matter how many standups, sync calls, or collaboration tools are introduced. The disconnect is not accidental. It is designed into the system. Two Teams, [&hellip;]"}