Microinteractions include almost all basic tasks users get to do while they browse the site, be it transitions, syncing devices to the website, like a page, share it, enabling/disabling functions etc. They should feel these interactions are immersive and intuitive at the same time.

Now that you understand the importance, here are five microinteractions that essentially augment the user experience of a website.

Adjusting basic preferences on a website

Giving users some amount of control over the ‘preferences’ (volume, brightness etc.) on a website conveys the value a website owner gives to how a user views the website. Many sites make use of a level adjustment bar that the user can move back and forth to adjust preferences like volume and brightness.

Status bars

Status bar can be any indicators that let the users know that they have performed an action, and the status of that action. For example, suppose if there is a download button on a website, which is quite common. Once the user clicks it, animating that button to show that the file is being downloaded is a good microinteraction. The button can animate to show ‘downloading’, and ‘success’ once the download is finished. It’s better than leaving the users unsure as to whether they have performed the action.

Engaging notifications

Creative notifications on a website not only engage the users but also tells them that there are useful things that are worth checking out. This is a microinteraction too, and should be designed to catch a user’s attention without annoying them.

Responsive Call-to-Action (CTA)

Call-to-Action or CTA is crucial for a website. An animated CTA can entice users to click the button. However, if the CTA isn’t very impressive or is just obtrusive, users are more likely to ignore it.

Pull down menu

This microinteraction can do a lot of good as it’s a great feature of mobile-responsive design. Pull down menus are useful when the user browses a website on a mobile device, in allowing them to transition between pages without losing their place. This feature makes navigation a lot easier and intuitive for users.

Conclusion

Properly leveraging microinteractions can provide a great UX. The impact of microinteractions also applies to software development, ensuring that users have a good time checking out the website or application.

The post Five Microinteractions That Provide Great UX appeared first on Software Development Company Dubai UAE - Verbat Technologies.

The AI, we know, is a technology that positively impacts consumers every day, and helps businesses provide a great user experience.

Times are changing

User experience is based on one single idea that a human is behind a brand/service. Thanks to the advancements in technology, times are changing now. There is no longer a need for a human to deliver that kind of experience. You won’t be getting lost now because there are navigational apps now. You won’t have to drag yourself to a restaurant to eat. The app will have your meal delivered at your doorstep.

While simple, these interactions or most of them are powered by a unique growing technology that is AI.

This doesn’t mean robots will soon take over the digital realm.

AI in UX Design

According to AI experts, designers can collaborate with AI technology to work wonders in UX design. “The Grid” is a great example. TheGrid.io features an online AI-based web designer that can help users design the content they provide. It’s particularly useful to non-professionals who want to create attractive and optimized websites.

The web app basically chooses multiple templates and tests them all to deliver the layouts that would make websites visually appealing. However, like almost every other AI-based technology out there, this web app was also met with a lot of criticism.

It’s not what the app does that matters. It’s the concept that we need to think about. If that concept and designers collaborate, the results would be very impressive. AI can be used to craft design tools that will help designers try out several design options or ones that can apply constraints to the designer’s storyboard and suggest template options for it. This will save a lot of time for designers, giving them more time to figure out something extra creative.

AI might even help designers come up with a UX that provides the richest experience in finest detail.

Designers can have AI do the heavy lifting

What a designer does requires a good amount of mental fortitude. Generally, they will have to design numerous variants of graphic content, just for a single project. That is a mind-numbing part of the job, and takes a lot of time. If AI can handle such tasks, the designer can focus more on the user journey to deliver a great experience. Netflix is a great example. They have algorithms that design movie posters with images of movie characters, and localized text.

Personalization with AI

Designers can assume that each user has specific needs. But it’s not very easy for them to design an interface that caters to users with different needs. AI, on the other hand, is capable of that – to help develop an interface that caters to a user’s needs.

Imagine an app that can increase font size and button size so it’d be easier for people with visual impairments to see, or a workout app that can recommend the right workout schedule depending on the user’s diet. This is possible if the UX designers collaborate with big data analysts and AI developers. Apps with similar features have already started coming out.

Interacting with users

Chatbot is the most popular trend when it comes to digital communication. The increasing numbers of messaging apps ended up establishing conversational digital marketing. Businesses have already started implementing it in their digital interfaces, just to reach users where and when they are active.

However, intelligent chatbots are still under development. They are going to be a powerful tool for businesses that deliver technical support services.

The To-Dos and Downsides

Now that we know what AI can do for UX design, designers should realize that they have their work cut out for them because harnessing the potential of AI in UX design is no simple feat. They will have to start from the basics of machine learning to understand how AI can analyze users’ behavioral patterns to constantly and consistently improve app interface. For this, they will need to rely on data analysts more.

As for the downsides, AI is a technology that relies heavily on data and patterns to figure out solutions. So there will of course be limitations. With machines starting to take over IT sector, experts have already started expressing concerns over the privacy of data. A business is going to have to invest a lot in AI even though the technology is still in its infancy, and that’s going to be a tough decision. Stakes are high but the results are tempting.

Nevertheless, AI will soon evolve to play a much more significant role in the near future in many departments, and not just UI/UX development. For a UX designer, the future looks a lot less stressful.

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