Successful Digital Transformation Strategies for 2023

Digital transformation is the process of using digital technologies to create new or modify existing business processes, products, services, or customer experiences. It is not just about adopting new tools or platforms, but about changing the way a business operates, competes, and delivers value.

Digital transformation is essential for IT companies in the UAE and around the world, as it can help them:

  • Enhance customer satisfaction and loyalty by providing personalised, seamless, and omnichannel experiences.
  • Increase operational efficiency and productivity by automating, optimising, and streamlining business processes.
  • Reduce costs and risks by improving security, compliance, and resilience.
  • Innovate and grow by creating new products, services, markets, or business models.

However, digital transformation is not easy or straightforward. According to a McKinsey surve1, the success rate for digital transformation was found to be less than 30%. The majority of companies adopt a digital transformation strategy for digitising their existing business ecosystem for competing in the increasingly innovative and disruptive world.

So, how can IT companies in the UAE succeed in their digital transformation journey? What are the best practices and strategies that they can follow to achieve their goals?

Let’s find out.

1)   Define your vision and objectives

  • Identifying the problems or opportunities that you want to address with digital transformation.
  • Setting clear and measurable goals that align with your business strategy and customer needs.
  • Prioritizing the most important and impactful initiatives that can deliver quick wins and long-term value.
  • Communicating your vision and objectives to your stakeholders, such as customers, employees, partners, competitors, regulators, and society at large.

For example, one of the leading IT companies in Dubai, VERBAT, has a clear vision and objective for its digital transformation: to help its clients achieve their business goals by providing agile, innovative, and customised software solutions. The company focuses on delivering high-quality products and services that meet the specific requirements and expectations of its clients across various industries and domains.

2)   Assess your current state and capabilities

  • Evaluating your current digital maturity level, strengths, weaknesses, opportunities, and threats.
    • Identifying the gaps and challenges that hinder your digital transformation progress.
    • Benchmarking your performance against your competitors and industry standards.
    • Determining the resources, skills, technologies, processes, and culture that you need to support your digital transformation.

3)   Choose the right technologies and partners

  • Selecting the most suitable digital technologies that can enable your digital transformation goals, such as cloud computing, artificial intelligence, big data analytics, internet of things, blockchain, or augmented reality.
  • Finding the best partners that can help you implement, integrate, and manage your digital technologies, such as software developers, consultants, vendors, or service providers.
  • Establishing a strong collaboration and trust with your partners to ensure a smooth and successful digital transformation project.

4)   Implement agile and iterative methods

  • Adopting an agile mindset and culture that embraces change, experimentation, and learning.
  • Applying an iterative approach that breaks down complex and large-scale digital transformation projects into smaller and manageable sprints or phases.
  • Measuring and monitoring your results and feedback from your customers, employees, partners, and stakeholders.
  • Incorporating the lessons learned and best practices into your next sprints or phases.

5)   Manage change and resistance

Anticipating and addressing the potential barriers and challenges that may arise during your digital transformation journey, such as technical issues, budget constraints, regulatory compliance, or cultural resistance.

Engaging and empowering your employees, customers, partners, and stakeholders to participate in your digital transformation process, by providing them with clear communication, training, support, incentives, and recognition.

Creating a culture of innovation and collaboration that fosters creativity, experimentation, and risk-taking. Celebrating your achievements and successes, and rewarding your team members and contributors.

6)   Monitor and improve your performance

Successful digital transformation is to monitor and improve your performance. How?

  • Establishing key performance indicators (KPIs) and metrics that can measure the impact and value of your digital transformation initiatives.
  • Collecting and analysing data from various sources, such as web analytics, customer feedback, employee surveys, or market research.
  • Identifying the strengths, weaknesses, opportunities, and threats of your digital transformation performance.
  • Implementing continuous improvement actions that can enhance your results and outcomes.


Digital transformation is not a one-time event, but a continuous journey that requires vision, strategy, execution, and improvement. By following these six steps, IT companies in UAE can succeed in their digital transformation journey and achieve their business goals.