| This is an SEO myth we get to
hear a lot. As with so many things today, from the outset,
it sure looks simple. Some think that a bit of "tweaking"
with a few meta-tags and inserting a keyword or a key
phrase in the title tag amounts to great SEO optimization!
To be really successful, a company that wishes to
do its own "in house" optimization needs to
get prepared for a lot more than that. You might be
able to succeed "on your own" if you would
have an in-house expert that really knows everything
about Search Engine Optimization (SEO) and has access
to all the expensive and specialized technical equipment
needed to do a professional, first rate job.
Professional website optimization and positioning
used to be fairly easy, but not anymore. To make matters
worse, most major search engine today constantly adjust
or make important changes to their search algorithm,
further complicating matters for your would-be "in
house" SEO. Some techniques that were ok (such
as resubmitting your site to search engines repeatedly,
on a regular basis) might now get you in trouble as
you might be viewed as a "spammer" and could
cost you your rankings! To even begin to learn just
the basics of what works, you would have to memorize
about 800 pages of complex technical instructions. SEO
is a science as well as an art.
To keep up with the daily changes in the world of
search engines, you'll need to read another 200 pages
a month just to keep abreast of all the latest changes.
You will also have to read all the daily news in the
field of search engines, as there is not a single day
that goes by without seeing major changes, or buyouts,
or mergers or new and powerful search technology being
developed at one particular search engine.
Additionally, you need to get a lot of hands-on, practical
experience along the way. Chances are your "in-house
expert" already has a full-time job too, so he
or she isn't doing a good enough job of handling this
as well.
In our experience at SEO, it just isn't worth it.
You might start thinking about outsourcing this expertise
if any of the following are true:
- You use your site for sales lead generation
- You have multiple products or content articles
- Your site features lots of Flash, graphics or frames
- You sell in more than one country or continent
- You fear your in-house person may have spammed
some engines
- You feel that buying all the necessary equipment
is too expensive
- You are afraid that that person may leave the company
someday
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