| Search Engine Positioning and
optimization (SEO) is generally much less expensive
than certain PPC (Pay-for-Click) programs and less costly
than any other marketing campaign you can conduct, both
online or offline. It usually costs much less than direct
mail, renting broadcast email lists (which may be illegal
now in many states and some Canadian provinces), banner
ads, print ads, booths at trade fairs, etc.
Confusion may arise because pricing isn't consistent
at all in online advertising. Some have price tags in
the five or six figure range, others have costs of just
a few hundred or a thousand dollars.
However, most cost a significant amount. Many businesses
may not have the financial resources to go ahead in
such a program. The much less expensive and better way
to do it is with a good, serious and professional Web
site positioning and optimization service available
from specialized SEO firms such as Verbanet
For a lot less money than any PTBL offering, a professional
SEO program can bring you a lot higher ROI (Return on
Investment). That means a fairly smaller investment
could significantly raise your targeted site traffic
by anywhere from 45% to 85% or sometimes even higher.
Furthermore, remember that we are talking about targeted
traffic here. First, there is a big difference between
targeted traffic coming from major search engines such
as Google, Yahoo, Global Business Listing, DMOZ or Alta-Vista,
and so-called "general, click-able traffic"
from casual searchers that clicked on a PTBL link mostly
out of curiosity.
If you still think that SEO experts and the optimization
programs we run are still too expensive, think for a
minute the large amount of dollars being spent daily
by large multi-national corporations on TV advertising,
radio "spots" and newspapers. Just a thirty
second spot on a large TV sports special such as the
Superbowl can easily run in the tens of millions of
dollars.
The irony is, do you really think it is quality, targeted
traffic? When people go on Google or Yahoo, they have
a clear idea of what it is they are looking for. They
want to find it fast, without any hassles. And they
are looking for quality search results. The only way
your web site will be on top of SERP's (Search Engine
Results Pages) is to have it professionally optimized
by an expert team that truly understands SEO.
The old adage that "Time is Money" also
holds true in professional SEO. When all is considered,
an investment with a professional SEO firm might be
the best solution to many if not the majority of companies
and businesses. If it were all so easy, everybody would
be SEO's and the world would probably run out of websites
to optimize!
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