| The general reasoning behind people
or companies still wanting or attempting to use meta
tags is: "Meta tags will make all the difference
for our web site" or "We have heard or read
of companies that their web sites were placed way on
top because of meta tags". Our response to such
statements is, four or five years ago, it could have
been true somewhat, even if some people don't exactly
agree on that statement.
At the beginning of the Internet, meta tags were originally
incorporated in a site as an attempt to better assist
webmasters. They were also included to help search engines
discover what their site was all about. Well, as one
might expect, it didn't take very long that some people
found a way to short-circuit the system as it were.
Some actually tried and successfully got around in abusing
this technique by writing useless keywords into their
meta tags in hopes to trick the search engines to rank
them higher. Today, and because of all this abuse, most
major search engines, especially Google, are placing
less and less importance in the presence or absence
of meta tags and their content.
We are not saying it's not worth the extra time it
takes to add them in any site. After all, it only takes
a few minutes to write them in the first place. Additionally,
Inktomi still gives a small importance to meta tags,
although there is always a possibility that that it
could somehow change in the near future.
As a standard practice, and to insure that all sites
we optimize get their best chances possible, Verbanet
writes and incorporates all meta tags in the sites we
optimize. The only way to get a much higher, prioritized
ranking in all major search engines such as Google,
Yahoo, DMOZ, Alta-Vista, Global Business Listing and
the others is to invest in a serious SEO program done
by professionals.
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